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How It’s Made. Triada Studios & Shoghakat TV.
Most of us take for granted the amount of work that goes into a 15 or 30 second TV commercial or promo. The 4 videos below from Armenian Triada Studio is a great example of what I am talking about. The...
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So You Think You Know What Brings a Brand to Life?
Just because you added brand development, branding, brand creation, brand management, to your skills section of LinkedIn doesn’t mean you do. You might have helped a team, attended a few meetings, or...
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Werklig Creates a Universal Mark for “Design Made in Finnland”.
I have always been a huge fan of simple design solutions that are so clever they almost hurt. Case in point the new logo for “Design Made in Finland”. The letter F is transformed into the Finnish flag...
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Adobe Up In Lights.
A few weeks back Adobe launched the “Logo Remix Project,” where designers, artists and agencies were asked to reinterpret the brand’s Iconic logo. One of the latest visions from the campaign/project is...
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“Building Social Brands” Slideshare and a Free eBook.
As social media has become a marketing and branding powerhouse in the last decade, for many there is a general belief that if you build it, they will come. That social media is the marketing panacea...
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Brazen.
In 2013 a group of artists, animators, scientists, writers, designers, producers, and marketers formed Brazen Animation with one purpose. “In a world saturated with “Throw Away Entertainment” we have...
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A Land Rover Valentine.
Over the last decade as online video has become more available and ubiquitous, brands have begun to turn to long form video advertising in the form of storytelling. A great example of this is a video...
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CARE
Just under a week ago, Paris was rocked for the second time in less than year by senseless terrorist attacks. Over the last 6 days the news has been filled with more information about the attacks, and...
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Microsoft has a New Look, and So Does Apple.
It’s hard to believe that Microsoft Windows has been around for 25 years, but it has. To mark the anniversary and the launch of Windows 8, Microsoft has revamped the Windows logo with something that is...
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The Right to Brand
You might have put “branding”, or “brand development” as a skill on your LinkedIn profile, because at one point in time you worked on a “branding” project for your company or a client. By default that...
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30 Brands Pronounced Correctly.
The infographic below is from the UK printing company Oomph that shows you the correct pronunciation of 30 famous brand names that most people get wrong. Everyone should read and memorize the correct...
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A New Symbol For The South.
I’ve never lived in the South. I have cousins that live there and my brother moved to Alabama a few months back, and that is about as deep as my relationship to the southern United States gets. I know...
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Hyundai (Brand Vision) from Trizz Studio
Back in the early 1990’s I attended a lecture on automotive advertising that made a comparison to the way cars are, or were advertised in Japan at the time versus the United States. In Japan, it was...
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W + K Sao Paulo’s New Identity System
Most people think of branding as a logo. And most people think of a logo as visual identity. A logo is one component of your visual identity system which makes up one part of your brand. A great...
View ArticleJones Knowles Ritchie Burger King Rebrand
When you are asked to rebrand any company or organization it is not something that can be executed quickly. There is quite a bit of strategy that goes into the process, especially when you are...
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